Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation.
Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data.
Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative.
Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint.
Report on performance in a way that explains not just what happened, but why

4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes.
Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management.
Demonstrated success improving paid performance over time
Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams.

Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.

Performance Marketing Manager

Key skills