Create B2B email copy for demand generation and ABM campaigns targeting three core personas: radiologists, cardiologists, and IT professionals
Write microsite and landing page content for major trade shows and events
Develop promotional emails and event announcements driving traffic to microsites
Draft light marketing collateral (e.g., brochures, case study)
Repurpose existing white papers into bite-sized sales enablement and social content
Ensure tone alignment with Client's refreshed brand and clinician-first positioning
Collaborate and communicate clearly with a lean, high-performing internal team

Proven experience writing for B2B healthcare or healthcare IT audiences (not patient-facing)
Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems a strong plus
Ability to work independently with minimal supervision
Strong grasp of demand generation and account-based marketing (ABM) content styles
Comfortable with fast-paced content production cycles and team integration
Exceptional command of brand tone, voice, and strategic messaging

Healthcare IT Writer

Key skills