Key skills
Integrated Campaign StrategyCampaign ManagementCross-Functional CollaborationDigital Marketing ExpertiseContent MarketingAgility & AdaptabilityTest-Learn MindsetAICommunication ExcellenceStorytellingArtificial IntelligenceOpenAIProject ManagementCollaboration
About this role
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They are seeking an Integrated Marketing Manager to lead the development and execution of multi-channel marketing campaigns that drive awareness, engagement, and conversion across key audiences.
Responsibilities:
- Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels
- Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis
- Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work
- Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact
Requirements:
- 8+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role
- Proven success managing cross-channel campaigns across digital, social, email, paid media, and events
- Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills
- Proficiency across channels, including TV, OOH, social, content, performance marketing, and events
- Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts
- Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics
- Passion for storytelling and connecting brand with audience
- A test-and-learn mindset with a focus on continuous improvement
- Familiarity with AI and emerging technology marketing trends