About this role

Own the strategy and execution of data-driven programs that maximize customer lifetime value
Drive product adoption, reduce churn, expand revenue, and turn customers into advocates
Design and optimize multi-channel campaigns across the customer journey
Partner with Customer Success, Sales, Product, & Operations to create seamless customer experiences
Develop and manage customer engagement touchpoints including newsletters, webinars, and virtual events
Scale local user group programs and regional customer events
Lead marketing strategy and execution for LogicGate's annual customer conference
Own customer segmentation strategy and build an experimentation roadmap
Establish clear KPIs and reporting cadences

6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS
Deep expertise in building and executing data-driven customer programs
Strong analytical skills with experience using customer data platforms, product analytics tools, and marketing automation platforms
Demonstrated ability to design and execute experimentation frameworks
Exceptional project management skills
Excellent written and verbal communication skills

Customer Lifecycle Marketing Manager

Key skills