Group Product Manager, Identity Resolution

Role Overview

• Champion the Go-To-Market strategy for Experian's Digital and Offline Identity Resolution and Collaboration product portfolio, ensuring tight alignment between market needs, product positioning, and sales execution.
• Ensure offerings are competitively positioned, priced and aligned with value delivered.
• Serve as the primary client-facing product lead, engaging with top-tier advertisers, platforms, and publishers to understand business objectives, evaluate fit with Experian identity solutions, and recommend best-fit architectures or new solution concepts.
• Act as a subject-matter expert on identity resolution, educating internal teams and clients on technical concepts such as deterministic/probabilistic matching, cross-device graphs, clean rooms, and privacy-enhancing technologies.
• Support strategic sales engagements, participating in client meetings, solutioning sessions, and escalated conversations where product expertise is required.
• Act as an escalation point for complex client solutioning, helping unblock revenue by creatively applying product capabilities.
• Partner with internal Product Managers who lead development execution
• providing market context, validating requirements, and ensuring product investments map to revenue and adoption goals.
• Develop commercially grounded product roadmaps, balancing short-term client needs with long-term strategic differentiation.
• Translate emerging industry developments (privacy regulation, signal loss, CTV, retail media expansion, etc.) into actionable product implications and commercial opportunities.
• Collaborate with Marketing and GTM teams to define messaging, launch new offerings, create enablement materials, and ensure consistent market positioning.
• Conduct structured customer discovery and validation, synthesizing client inputs into insights that influence product strategy and go/no-go decisions.
• Define product metrics, KPIs, and success criteria, ensuring actionable tracking toward revenue, adoption, and partner ecosystem health.
• Represent Experian in industry forums and standards bodies, maintaining active involvement in groups such as IAB, NAI, DAA, or Prebid to influence and anticipate market direction.

Requirements

• 8+ years' experience working within the ad-tech and/or mar-tech industry.
• 5+ years' experience in a commercially focused product management role.
• Strong understanding of technology and services that the market uses relative to identity across multiple sectors such as demand-side, supply-side, publishers, connected TV, and advertisers.
• Expertise in assessing competitive offerings in the identity sector and shaping product differentiation, positioning, and roadmap priorities accordingly.
• Experience with iterative product development (Agile) delivering business value to customers early and continuously while still working towards a broader strategic vision.
• Experience translating ambiguous client requirements into structured product proposals.
• Ability to communicate highly technical identity concepts to non-technical stakeholders.
• Experience with clean rooms, data collaboration, or privacy-enhancing technologies (now table stakes).

Tech Stack

• Go

Benefits

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remote, hybrid or in-office.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.