Oversee 4-6 accounts, and dive in deep in both strategy and execution, to ensure the deliverables are streamlined and exceed client expectations
Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman
Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results
Drive strategy for media pitching, maintain a network of media contacts, drive signature story pitches, and host media briefings with senior spokespersons
Contribute to RFPs and pitch decks and participate in new business presentations
Advocate for Hoffman’s service offerings, providing education on Hoffman’s capabilities to enhance client impact and business growth
Review key content pieces (such as press releases Q&A documents, bylines), and drive development of key messages and PR plans for clients
Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction

Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
8 years of public relations experience (agency experience is preferred)
Experience managing multiple B2B accounts including developing and executing PR plans
Superior writing and verbal communication skills
People management experience
Strong interpersonal and time management skills
Adept with Microsoft Windows and Microsoft Office

Account Director – B2B Tech

Key skills