Oversee and enhance market presence within a designated territory
Maximize sell-in, sell-through, and market share across all sales channels
Implement and execute sales strategies that align with Specialized Bicycles’ overall business objectives and growth plans
Manage the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share
Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration
Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation
Ensure new product introductions (NPI) are represented at launch and available in all premium partners
Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence
Identify and establish new channels and partners for products like Globe and Turbo
Ensure IBR partners are fully immersed in brand knowledge through various education initiatives
Work with the store managers, market managers and Retail Merchandising team to optimize product representation in the assortment plan
Ensure adherence to sales guidelines and merchandising standards throughout the territory
Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders

Must have bike retail and B2B sales experience
Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers
Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise
Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share
Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements

Competitive pay with annual performance-based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.
Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well-being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro-Deal Discounts and Perks

Brand Development Manager

Key skills