Performance Marketing Manager

Role Overview

• Own multi-channel performance marketing: paid search, paid social, direct mail
• Build and scale brand awareness campaigns targeting finance & accounting teams
• Identify and test new channels — always looking for the next scalable lever
• Brief, test, and iterate on ad creative and landing pages with our design team
• Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't
• Set up tracking, attribution, and reporting across all channels
• Run structured experiments on copy, creative, audiences, and bidding strategies
• Monitor competitive activity and spot new opportunities

Requirements

• 3–6 years managing multi-channel performance marketing for a B2B SaaS company
• Proven track record driving measurable pipeline, not just clicks and impressions
• Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter
• Highly analytical
• Highly creative; you can write or brief compelling copy for a finance audience
• Experience with or curiosity about non-digital channels like direct mail and affiliates
• Strong grasp of conversion tracking, UTM structures, and multi-touch attribution
• Comfortable in a fast-moving startup where you'll build processes from scratch

Benefits

• Flexible work arrangements