Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting
Maintain accurate customer profiles, permissions, and engagement history within the reference management system
Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
Work directly with customers to capture and translate success stories into compelling marketing assets
Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness
Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes
Requirements
5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
Proven experience supporting sales reference and customer advocacy programs
Exceptional written, verbal, high attention to detail and strong presentation skills
Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
Background in B2B customer marketing, advocacy, or reference programs
Preferred skills: Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.
Benefits
Flexible time off
401k to help you save for the future
Generous medical, dental, and vision coverage for full-time employees and their dependents
A parental leave program that includes options for a paid night nurse, and a gradual return to work
Employee referral bonuses to encourage the addition of great new people to the team
Snacks and beverages in the Office, along with fun events to celebrate
Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military