Regional Marketing, Leasing Specialist

Role Overview

• Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic and occupancy across a portfolio of multifamily communities, including stabilized assets and new construction lease-ups.
• Lead and support new development multifamily lease-ups, building and executing strategic marketing and leasing plans from pre-leasing through stabilization.
• Collaborate with local management to establish, maintain, and strengthen relationships with universities, corporate housing partners, local businesses, residents, and other key stakeholders to create strategic marketing opportunities.
• Manage and optimize third-party multifamily marketing and leasing platforms (ILS, digital advertising, reputation management, and social media), regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation and conversion performance.
• Maintain accurate and detailed market source tracking within Entrata, analyzing traffic, lease-up velocity, and conversion metrics to identify high-performing traffic sources and adjust strategies accordingly.
• Establish, implement, and track aggressive leasing goals, occupancy targets, pre-leasing benchmarks, and renewal strategies aligned with multifamily operational objectives.
• Lead and deliver advanced leasing and sales training initiatives focused on closing techniques, objection handling, tour excellence, follow-up discipline, curb appeal standards, and effective use of leasing technology.
• Support Property Managers and Regional Managers in maintaining strong reputations and market positioning within competitive multifamily submarkets.
• Analyze market surveys, competitor pricing, absorption trends, and lease-up pacing to provide strategic recommendations that support revenue growth and NOI performance.
• Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, Regional Directors, and Operations leaders to ensure seamless execution of marketing and leasing initiatives across both conventional multifamily and student housing communities.
• Assist with due diligence, repositioning strategies, new acquisitions, and other corporate multifamily initiatives as assigned.

Requirements

• 3+ years of experience in multifamily property management, with a strong focus on marketing and leasing performance
• Direct experience leading or supporting new construction multifamily lease-ups from pre-leasing through stabilization
• Proven success in achieving aggressive occupancy, absorption, and revenue goals in competitive multifamily markets
• Strong understanding of multifamily marketing channels, including CLS platforms, paid digital campaigns, social media, reputation management, and outreach marketing
• Experience analyzing traffic sources, conversion ratios, pricing strategies, and lease-up pacing to drive performance improvements
• Proficiency in Entrata or comparable property management software
• Ability to travel up to 90% as required
• Demonstrated leadership experience, training, and motivating leasing teams
• Exposure to student housing marketing and leasing strategies (preferred)
• Experience supporting mixed portfolios that include both conventional multifamily and student housing assets (preferred)
• New development or value-add repositioning experience (preferred)
• Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
• Strong presentation and public speaking skills (preferred)

Benefits

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation