Marketing Content Systems Product Manager

Role Overview

• Build, mentor, and inspire a high-performing team of product owners and business analysts, providing clear direction, coaching, and professional development opportunities.
• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Own the delivery of the product roadmap, ensuring planned initiatives are executed and sequenced effectively to meet business and strategic objectives.
• Partner closely with the Program Manager to align timelines and prioritization while balancing business needs, engineering inputs, and the broader Content Supply Chain strategy.
• Adopt a customer centric approach by gathering and analyzing user feedback, usage data, and industry trends to guide product decisions aimed to enhance user experience.
• Work with engineering leadership to define and coordinate resource needs, identifying gaps and facilitating the support required to ensure teams are properly resourced.
• Track product spend and partner with the Purchasing team on product specific implementation efforts.
• Lead product specific initiatives related to any future application searches or onboardings required to support the Content Supply Chain.
• Oversee the application configuration strategy, onboarding, and governance to support Caterpillar’s Content Supply Chain, ensuring alignment with business needs.
• Serve as the strategic liaison among business stakeholders, engineering teams, and supplier partners to advocate for enhancements and improved user functionality that align with enterprise standards.
• Present to stakeholders and leadership on product specific updates and enhancements around timelines and functionality through strong communication skills.

Requirements

• Bachelor’s degree preferably in Computer Science, Information Systems, Engineering, or a related field.
• Experience as a people leader or manager, with a proven track record of developing and empowering teams.
• Background in digital marketing practices and content creation strategies.
• Strong interest in supporting governance, compliance, and process standardization.
• Detail oriented, well organized, and accountable, with a proven ability to maintain accuracy and consistency across multiple projects.
• Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences, including engineering, business partners, and leadership.
• Experience in defining assessment criteria to evaluate potential applications or systems.
• Demonstrated ability to collaborate effectively across multiple teams and functions.
• Exceptional interpersonal skills with the ability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.
• Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).
• Capability to manage projects from start to finish, ensuring timelines and deliverables are met.
• Strong understanding of API integrations, data modeling, and content syndication workflows.
• Proven ability to work cross-functionally with marketing, engineering, and business partners.
• Solid understanding of Caterpillar policies, standards, procedures, and business model.
• Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC).
• Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.
• Experience working with onshore/offshore team model.

Tech Stack

• AEM
• Azure
• SDLC

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement