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Account Based Marketing, Manager at Strada | JobVerse
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Account Based Marketing, Manager
Strada
Remote
Website
LinkedIn
Account Based Marketing, Manager
United States
Full Time
1 week ago
No H1B
Apply Now
Key skills
SaaS
Salesforce
Project Management
Sales
About this role
Role Overview
Build and execute 1:few ABM programs for a defined list of strategic North America accounts.
Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups.
Identify account clusters, themes, and pain points to guide program design and messaging.
Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints.
Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies.
Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape.
Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.
Requirements
Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
Proficiency with ABM and marketing platforms including Demandbase.
Excellent project management and organizational skills with the ability to manage multiple complex programs.
Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
Collaborative team player with a proactive, solutions-oriented approach.
Benefits
health coverage
wellbeing programs
paid leave (vacation, sick, parental)
retirement plans
learning opportunities
Apply Now
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