Senior Campaign and Events Operations Manager

Role Overview

• Lead strategic and executional operations for Abnormal’s highest-impact campaigns and events, ensuring consistent delivery, clean execution, and strong alignment to GTM priorities
• Own operational workflows across the full lifecycle—planning, execution, follow-up, and retrospectives—while integrating seamlessly with systems including Marketo, Salesforce, Cvent, and Jifflenow
• Serve as the operational connective tissue between Strategic Events, Integrated Marketing, Field Marketing, and Marketing Operations
• Design and maintain a clear, repeatable event operations playbook that removes ambiguity and enables scale
• Develop RASCIs, project plans, intake and kickoff structures, stakeholder communication cadences, and escalation paths for different event types
• Create and standardize templates (kickoff agendas, program guides, recap docs, post-event retros, etc.) that empower teams without over-centralizing execution
• Establish a consistent post-event retrospective framework that captures learnings and drives continuous improvement
• Partner closely with Marketing Operations to define goals, lead flow logic, and measurement frameworks for campaigns and events
• Build and maintain dashboards and reporting that are self-serve, reliable, and actionable, reducing ad-hoc data pulls while increasing visibility for stakeholders
• Ensure data accuracy and operational rigor across event reporting, without being the sole owner of manual analysis
• Translate event performance into insights that inform campaign optimization and future investment decisions
• Evaluate how existing tools and platforms are used today and identify opportunities to reduce manual work, improve data flow, and scale execution
• Lead process improvements and tooling enhancements that streamline operations and improve team efficiency
• Support special operational initiatives (e.g., executive meeting programs, new event formats, or experimental GTM motions)
• Drive alignment and visibility across cross-functional stakeholders by running operational forums, sharing calendars, and creating clear communication structures
• Partner with Field Marketing to develop repeatable enablement frameworks (program guides, timelines, follow-up structures), without owning sales-facing content creation
• Act as a trusted operational partner to event owners, enabling them to focus on strategy and experience while you ensure executional excellence
• Support leadership in making data-informed decisions about the events portfolio using both quantitative performance data and qualitative insights
• Synthesize event learnings into quarterly and biannual summaries that inform future planning, investment decisions, and long-term strategy
• Help elevate events from executional programs to strategic GTM levers across the marketing organization.

Requirements

• 8+ years of experience in event marketing, campaign operations, or marketing operations within a B2B SaaS environment (cybersecurity experience a plus)
• Proven experience supporting or operating large-scale, high-impact events (including 1,000+ person programs) across multiple regions
• Strong operational mindset with the ability to build frameworks, systems, and processes that scale
• Experience partnering closely with Marketing Operations on lead flow, reporting, dashboards, and measurement
• Hands-on familiarity with event and marketing platforms such as Marketo, Salesforce, Cvent, Jifflenow, Splash, or similar
• Exceptional cross-functional collaboration skills and comfort operating in a highly matrixed organization
• Ability to balance structure with flexibility—bringing order without slowing teams down
• Clear, confident communicator who can synthesize complexity and drive alignment at all levels
• Highly accountable, proactive, and solutions-oriented with strong judgment and follow-through
• Willingness to travel ~20% (domestic and occasional international).

Tech Stack

• Cyber Security

Benefits

• Bonus eligibility
• Restricted stock units (RSUs)