Start with an objective and turn it into a sharp, insights-driven go-to-market strategy.
Go deep on the product: understand what ChatGPT can do today, where it’s going, and what makes it truly different and special – and define a narrative for how it shows up in people’s lives.
Work with research and strategy partners to uncover the human and cultural insights that unlock growth.
Write marketing and creative briefs that don’t just describe what to make – they inspire ideas people want to build.
Shape integrated campaigns across channels (brand, paid, organic, lifecycle, in-product) that drive real changes in awareness, understanding, and behavior.
Partner with designers, writers, and creative teams to push the work from great to impactful.
Use product data and user feedback to learn what’s working, what’s not, and where the next opportunity is – then evolve the strategy.

Have 10+ years of experience in consumer, product, or brand-driven marketing in tech, entertainment, or a beloved consumer product
Are a creative at heart. You inspire people to do their best work, you know great ideas when you see them, and how to push teams toward braver, sharper communication. You approach every task – whether it's a brief, a deck or written feedback – as an opportunity to apply your craft.
Can take something complex and make it feel simple, human, and emotionally clear.
Don’t necessarily have a tech background, but have experience taking a product, finding what makes it magical, and telling a brand story around it.
Think in systems: you naturally connect product, brand, channels, and user experience into one cohesive story.
Have a track record of building campaigns or launches that didn’t just ship – they changed how people saw or used a product.
Are comfortable working across disciplines (product, research, brand, creative, growth) and turning many perspectives into one strong point of view.

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

Product Marketing Manager, Consumer

Key skills