Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
Supports the development of Walmart's digital media strategy by providing input into channel strategy.
Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital.
Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
Collaborates with digital marketing teams (e.g., eCommerce Retail/Category Marketing), Marketing leaders and cross-functional teams across the organization to develop and implement multiple complex channel specific digital marketing plans/programs.
Leads the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM).
Recommends improvements to optimization methodologies based on performance reports.

Bachelor's degree in Marketing, Business, or related field
Knowledge of the online media landscape (Display, Paid Social, SEM) and underlying technologies.
Excellent analytical skills.
Must be comfortable with MS Excel, data analysis, and internet technologies
Has a strategic, yet curious mindset, applying critical thinking to uncover and solve business problems
Effective project management skills and ability to multitask under tight deadlines
Strong verbal and written communication skills
Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done.

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.

Senior Analyst, Marketing Planning and Strategy

Key skills