Develop, build, and deploy email campaigns and journeys, to include HTML development/editing, campaign setup, testing, deployment, analysis, and optimization.
Act as a strategic and collaborative advisor for the line of business (LOB) by providing effective email marketing advice.
Collaborate program ideation and optimizations that drive engagement and meet business goals.
Deliver assigned marketing emails within scope and timeline.
Manage reporting and tracking functions for assigned campaigns/journeys.
Have a test and learn mindset; recommend and implement email tests to optimize outcomes.
Analyze and interpret email performance metrics and conversion data to provide recommendations to improve email programs/campaigns.
Ensure emails follow industry best practices and KeyBank Compliance requirements.
Implement dynamic content for personalization and segmentation of emails as needed.

Bachelor’s Degree
3-5 years minimum professional experience
Knowledge of email concepts, metrics, design and best practices
Experience with at least one major Email Service Provider (ESP)
Experience using Adobe Campaign or Adobe Journey Optimizer, or Salesforce Marketing Cloud (SFMC) a plus
Working knowledge of HTML and CSS for email development
Ability to analyze, summarize and interpret email metrics to understand success and optimize programs
Excellent attention to detail, high level of organization and excel at multi-tasking
Strong project and time management skills
Ability to work independently with minimal supervision

Health insurance
401(k) matching
Flexible work arrangements
Incentive compensation which may include production, commission, and/or discretionary incentives

Senior Email Marketing Consultant

Key skills