Director, Web Experience – Operations

Role Overview

• Drive the web strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey to achieve brand, revenue and adoption goals.
• Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and a best-in-class customer experience across all AC digital footprints.
• Drive cross-functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans.
• Manage our full website tech stack, ensuring continuous uptime and best-in-class performance for our global audience.
• Creatively leverage AI tools and processes internally for code, solutioning and productivity improvements and externally for creating a richer, more personalized user experience.
• Directly lead, manage, and develop a high-performing team of engineers and product manager(s), fostering their professional growth and technical excellence.
• Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help ActiveCampaign achieve their growth and performance goals.
• Drive the strategy and roadmap plan for continuous releases and launches, maintaining a high velocity of innovation.
• Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive improved performance throughout our site experiences.
• Partner closely with Engineering, Security, and Billing teams to ensure our overall site and e-commerce experience is secure, seamless, and best-in-class.

Requirements

• 10+ years of hands-on experience in marketing or a related field, with the majority of that time dedicated to web experience management.
• 8+ years of proven people leadership experience, specifically leading and developing high-performing technical and creative teams.
• Prior experience in SaaS or high-growth technology companies; you understand the unique digital dynamics and 'always-on' nature of our industry.
• Global site management expertise, including experience managing multi-language and multi-country web properties.
• Direct experience with high-performing e-commerce or PLG (Product-Led Growth) environments, with a strong focus on driving conversion throughout the funnel.
• Deep technical understanding and usage for creating and optimizing high-performing websites, including modern CMS experience like Wordpress, Craft and a proven track record of building in modern PHP or JavaScript.
• Extensive and robust tech stack management experience, with the ability to oversee complex integrations and web architecture.
• Superb communication skills across all mediums and levels of the organization, with the talent to distill complex technical roadmaps into clear strategic insights.
• A proven track record in planning, developing, and executing complex roadmaps and rigorous A/B testing plans.
• A mentality of continuous optimization, growth, and performance that you instill both within your direct team and across the broader organization.
• MarTech or adjacent industry experience is highly preferred, giving you a head start on understanding our product's value proposition.

Tech Stack

• JavaScript
• PHP
• WordPress

Benefits

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
• Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
• Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
• Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
• Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.