Customer Marketing Manager

Role Overview

• Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services.
• Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars.
• Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content.
• Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers.
• Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand.
• Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback.
• Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices.
• Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions.
• Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB.
• Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through.
• Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative.

Requirements

• 5+ years of relevant marketing experience in a B2B technology company, preferably within the enterprise database or IT infrastructure space.
• Proven track record of developing core messaging and content that generates customer engagement and improves sales effectiveness.
• Ability to design marketing programs that contribute to expansion pipeline and customer retention.
• Sufficient understanding of database technologies.
• Travel up to 10%

Tech Stack

• MariaDB

Benefits

• 25 days paid annual leave (plus holidays)
• Very competitive compensation package
• Massive degree of flexibility and freedom
• Collaboration with high-caliber colleagues around the world