Translate go-to-market use cases into scalable intelligence workflows and repeatable solutions
Define business requirements for new reports, dashboards, and insight packages used across verticals
Partner with Product and Analytics teams to shape the design, logic, and deployment of scalable intelligence solutions
Improve adoption and usability of Data Cloud tools through process refinement, documentation, and consultative support
Serve as a point of connection between GTM strategy and technical implementation, ensuring that automation aligns with strategic value delivery
Support knowledge management efforts (documentation, templates, etc.) to accelerate team-wide efficiency
Participate in cross-functional initiatives focused on process, internal tooling, and platform integrations
Support some pre-sales or client-facing work with automation-aligned deliverables

5–7 years of experience in data strategy, solution development, marketing analytics, or operations
Demonstrated ability to define process workflows, optimize systems, and manage stakeholder input
Experience working with or adjacent to product, analytics, or martech development teams
Understanding of audience targeting, performance marketing, customer intelligence, or omnichannel reporting
Ability to distill technical information into clear business requirements and drive them through to delivery
Comfort in both ambiguous strategy spaces and detailed process execution
Strong Excel / PowerPoint skills; comfort turning data into structured frameworks
Familiarity with BI/reporting tools (e.g., Tableau) and basic data logic
Excellent project management and communication skills

Go-to-Market Intelligence Lead

Key skills