Content Marketing Manager

Role Overview

• Execute and refine content strategy in partnership with the Head of Content.
• Align content initiatives to SEO, inbound growth, and pipeline impact.
• Adapt strategy across multiple business units, audiences, and ICPs as the company evolves.
• Propose and lead experiments that improve reach and performance.
• Own day-to-day operation of the content engine, ensuring quality, consistency, and efficiency.
• Drive consistent, high-quality content volume across multiple websites while maintaining a strong editorial standard.
• Translate complex cloud, FinOps, AI, and technical topics into authoritative, accessible content.
• Manage freelancers, agencies, and contributors to scale production effectively.
• Identify and resolve workflow inefficiencies, strengthening systems over time.
• Apply strong SEO fundamentals including keyword research, intent mapping, on-page optimization, internal linking, and refresh strategy.
• Optimize for AI-driven and answer-based discovery through structured, authoritative content.
• Define, track, and report on key metrics including traffic, rankings, engagement, conversions, and pipeline influence.
• Use analytics to prioritize initiatives and guide continuous improvement.
• Own day-to-day social strategy aligned with editorial and growth goals.
• Repurpose long-form content into social-first formats.
• Experiment with distribution channels to expand reach and impact.
• Partner cross-functionally with Product Marketing, CX, Engineering, Sales, and regional teams.
• Collaborate effectively in a globally distributed environment.

Requirements

• 5+ years of experience in content marketing, editorial, or content-led growth roles.
• Demonstrated success producing and optimizing content at scale for SEO and inbound growth.
• Strong writing and editorial judgment with a portfolio of published work.
• Experience in B2B SaaS, ideally in technical or infrastructure-focused environments.
• Strong understanding of SEO, analytics, and performance reporting.
• Experience managing external contributors or agencies.
• Comfort working cross-functionally in distributed teams.
• Experience using AI tools to enhance research, production, and optimization workflows.

Tech Stack

• Cloud

Benefits

• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program