Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability

3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
Comfortable working in a fast-paced, deadline-driven environment
Experience collaborating with internal stakeholders and external vendors
Client-facing experience is a plus.

Demand Generation Campaign Manager

Key skills