Senior Marketing Operations Manager

Role Overview

• NAMER campaign and operational ownership with global architectural alignment
• End-to-end project ownership, including intake, prioritization, execution, and delivery
• Marketing technology architecture, troubleshooting, and optimization
• Process development to support scale, efficiency, and quality
• Cross-functional and cross-regional collaboration
• Partner with Global Marketing Operations to design, evolve, and maintain a scalable marketing technology architecture that supports NAMER initiatives while aligning with global standards
• Contribute regional insight to global architecture decisions, ensuring solutions work in real-world execution
• Develop and maintain clear documentation for architecture, processes, workflows, and best practices
• Own marketing operations projects end to end, from intake and scoping through execution, launch, and post-launch optimization
• Manage ticket queues and workstreams, ensuring priorities are clear, timelines are met, and stakeholders are informed
• Balance reactive support with proactive project planning to avoid bottlenecks and improve throughput
• Identify gaps or inefficiencies in current workflows and design scalable processes to address them
• Proactively identify, diagnose, and resolve issues across the marketing technology stack
• Serve as a technical escalation point for complex Marketo, CRM, and data issues
• Partner with IT, Engineering, and external vendors to resolve systemic issues and improve platform performance
• Monitor performance and operational metrics to identify opportunities for optimization and scale
• Provide insights and recommendations using reporting tools such as Tableau and attribution platforms (e.g., Bizible)
• Advise stakeholders on measurement, attribution, and data interpretation to support decision-making
• Ensure marketing execution complies with data privacy regulations, internal governance standards, and regional requirements

Requirements

• Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred
• 8+ years of experience in senior marketing operations or marketing technology roles, with strong NAMER experience
• Proven ability to own complex initiatives end to end
• from requirements through execution and optimization
• Demonstrated expertise in marketing automation, CRM integration, and systems architecture
• Strong project management skills, including managing tickets, timelines, and competing priorities
• Experience designing processes that improve scale, consistency, and execution quality
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication skills and the ability to influence across teams and levels
• Experience with Tableau, Marketo, Salesforce, and project management tools
• Exposure to or hands-on experience with AI-driven marketing, automation, or operational tooling is a plus

Tech Stack

• Tableau

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave