Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
Build, launch, measure, and optimize campaigns based on performance and pipeline impact
Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
Ensure data quality, attribution accuracy, and system reliability across GTM systems
Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution
Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
Build AI-powered enrichment, outbound, and intent-detection pipelines
Integrate GTM tools and data sources via APIs and automation platforms
Replace manual, repetitive processes with scalable, reliable workflows
Own marketing attribution, pipeline analytics, and GTM performance reporting
Build and maintain dashboards and automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker or similar)
Create playbooks, SOPs, and documentation for GTM systems, campaigns, and workflows
Train and enable Marketing and Revenue teams on tools, processes, and best practices
Establish guardrails and operating models to ensure adoption, consistency, and trust in GTM systems

5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
Salesforce proficiency (reports, dashboards, data structure)
Strong API and integration experience across GTM systems
Analytical fluency (SQL, advanced spreadsheets, or both)
Strong systems thinking and ownership mindset — you own outcomes, not just tools
Comfort operating without a fully defined playbook
Nice-to-Haves: Experience with ABM platforms (6sense, Demandbase, or similar); Python or JavaScript for custom scripts and integrations; Experience using AI/LLM tools for GTM workflows or data processing; B2B SaaS experience, ideally in fintech or construction tech.

GTM Engineer

Key skills