About this role

Own Learntastic’s SEO strategy for the US market
Drive organic growth across: Course pages, Category & hub pages, Blogs, guides, and evergreen resources
Lead on-page, technical, and off-page SEO initiatives
Optimize content for AI-driven and answer-based search
Work closely with content teams to create clear, authoritative, citation-worthy content
Own backlink strategy focused on quality, relevance, and authority
Manage external SEO agencies, backlink vendors, and content partners
Track performance using GSC, GA, Ahrefs/SEMrush, and related tools

Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms
Strong team management and vendor management experience
Demonstrated success with: AEO / answer-based search optimization
Backlink strategy and authority building
Deep understanding of: US search behavior
SaaS & EdTech funnels
Content-led SEO growth
Hands-on experience with technical and on-page SEO
Strategic mindset with strong execution capability

SEO Lead

Key skills