Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
Build repeatable frameworks and best practices that compound over time and scale across programs
Work cross-functionally with product, analytics, and operations to understand available levers and tools
Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
Navigate dual stakeholder relationships with Imprint and partner teams, balancing priorities transparently
Adapt marketing best practices to Imprint's specific context rather than applying rigid playbooks

3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Lifecycle Marketing Manager

Key skills