Senior Manager, Marketing Operations

DataDirect Networks (DDN) is a global market leader in AI and high-performance data storage innovation. They are seeking a Senior Marketing Operations Manager to drive operational excellence across marketing, sales, and revenue growth initiatives, optimizing processes and enhancing data-driven decision-making.

Responsibilities:

• Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates
• Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making
• Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies
• Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management
• Identify and implement automation and process improvements to scale revenue operations effectively
• Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up
• Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted
• Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives
• Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue
• Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact
• Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions
• Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets
• Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance
• Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency
• Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms
• Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals
• Analyze event data to measure impact on pipeline growth and optimize future event strategies

Requirements:

• 5+ years of experience in Revenue Operations, Marketing Operations, or Marketing Analytics, preferably in B2B technology or enterprise SaaS
• Strong marketing background, with expertise in demand generation, lead management, and marketing analytics
• Hands-on experience with Salesforce, marketing automation platforms (Pardot, Marketo, or HubSpot), and data visualization tools (Tableau, Looker, or Power BI)
• Deep understanding of ABM strategies, campaign attribution models, and revenue funnel optimization
• Experience in pipeline forecasting, performance analysis, and marketing-to-sales alignment
• Strong analytical mindset, with the ability to synthesize data into actionable insights for revenue growth
• Excellent communication, stakeholder management, and project management skills
• West Coast location preferred, but open to remote candidates with a strong fit