Lead the partner marketing strategy for the corporate marketing team to enhance partnerships and drive pipeline through campaigns, partner programs, communications and our partner program.
Collaborate closely with marketing, sales and Vendor Relations Management teams to create and execute cross-functional campaigns with vendor partners
Build “to-partner” marketing campaign plans and content promoting the value of GuidePoint Security to the vendor community, including newsletters, value messaging, social media, webinars, case studies, blogs, surveys, PR, etc.
Partner with the events team to build the strategy around our strategic vendor events programs
Develop sales plays in conjunction with marketing programs to align with strategic business objectives and growth initiatives
Establish close working relationships with strategic vendors to collaborate on initiatives
Evaluate and improve existing GTM marketing strategies with vendors
Gather marketing campaign data, evaluate the impact of strategies and report the results
Support vendor events strategy including planning, pre-event campaigns, onsite support and tracking of response metrics

Minimum 5 years channel/vendor marketing experience in the cybersecurity space
Demonstrable experience creating and executing demand gen marketing campaigns
Strong written and verbal communication skills with exceptional attention to detail
Excellent time-management and organizational skills
ability to manage multiple projects simultaneously while maintaining vendor satisfaction
Exceptional analytical and strategic thinking skills
Ability to collaborate and communicate effectively with cross-functional teams
In-depth knowledge of current digital marketing technologies and techniques
Knowledge of cybersecurity industry trends and solutions is desirable

Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
12 corporate holidays and a Flexible Time Off (FTO) program
Healthy mobile phone and home internet allowance
Eligibility for retirement plan after 2 months at open enrollment
Pet Benefit Option

Partner Marketing Manager

Key skills