Develop and own comprehensive video strategy and roadmap for Avetta’s marketing organization—covering brand, product, demand generation, training, events, and social.
Define how video supports the buyer journey, internal storytelling, and external brand perception.
Establish clear KPIs for performance, engagement, and ROI.
Manage current tools and recommend and implement new video platforms, tools, and software.
Partner closely with brand, content, product marketing and demand gen leads to ensure video efforts align with strategic campaigns and narratives.
Oversee and manage the full video production lifecycle: concepting, scripting, storyboarding, filming, editing, graphics, and post-production.
Serve as the primary hands-on producer/editor for key marketing videos—cutting and editing assets directly when and if needed.
Edit and format clips for multi-channel use (social, web, events, sales enablement, internal comms).
Ensure all content adheres to Avetta’s brand guidelines and visual identity system.

4–8 years of experience in video production, content marketing, or brand communications.
Proven ability to plan, produce, and edit video content across formats (brand, product, social, event).
Proficiency in industry-standard editing and motion tools.
Strong understanding of video production workflows, storytelling, and brand expression.
Experience evaluating and implementing video management and AI-assisted production tools.
Exceptional organizational skills with ability to manage multiple stakeholders and concurrent projects.
Strong collaborator with excellent communication and presentation skills.

Video Producer, B2B

Key skills