Lead launch excellence for next generation fully-closed loop technology, focused on US HCP marketing plans
Partner with upstream marketing to develop other in-market initiatives including new claims, evidence dissemination, and competitive tactics across HCP marketing channels to grow share of Rx amongst US HCPs
Partner with the T2 segment marketing team to create pilot initiatives to drive consideration and AID utilization amongst primary care providers, including market priming and practice building
Partner with downstream marketing teams who develop channel plans for HCPs, including media, PR, and field sales communication, in alignment with overall launch / initiative strategy
Lead competitive strategy to defend and deepen Omnipod’s T2D leadership
Accountable for generating insights and deepening relationships with primary care specialties including KOL engagements, advisory boards, advocacy and society engagement, and specialty-specific promotional and educational tactics
Lead HCP marketing collaboration with our CGM partners, including co-promotion and joint education sessions
Requirements
Bachelor’s degree required, preferably in Business or Marketing
At least 8-10 years of experience between upstream and downstream marketing in the healthcare industry (medical device, digital health, pharmaceuticals, etc.) or MBA with 5 years of related experience
Experience launching products to healthcare providers required
Experience delivering HCP marketing plans in collaboration with product and brand strategy teams
Experience with HCP engagement, advisory boards, and society/advocacy partnership