Lead the sales execution activities of a diverse sales force covering one or multiple Provinces
Manage and coach a team of Provincial Sales Managers, Field Sales Managers, Trade Development Managers, Key Account Managers, Territory Managers and Trade Development Coordinators
Stay apprised of federal and provincial laws affecting the beverage/alcohol industry within regional responsibility
Foster Senior Level relationships with Liquor boards across regions
Design and implement strategic sales plans for key accounts (Retail & On Trade)
Conduct sales meetings, train, motivate, and develop the team
Develop KPIs, track and report key commercial, operational, and financial metrics
Oversee Regional P&L, annual budget planning and the Latest Estimate (LE) management process
Collaborate with Trade Development and Supplier Development teams
Analyze expenditures and align with budgets
Identify opportunities for process improvement

Bachelor’s degree in Business Administration or related field
Five years of experience in financial analysis and consumer goods sales
Minimum 5 years of leadership experience managing teams in sales
Comprehensive understanding of beverage/alcohol industry regulations and product knowledge
Proficiency in Word and Excel, including advanced functions
Strong project management, organization, and time management skills.
Excellent communication, customer service, and interpersonal skills

Manager, Sales and Commercial Operations

Key skills