Senior Director, Retail Media

Role Overview

• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
• Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
• Manage all day-to-day client communications, requests and follow-up’s.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks.
• Partner with Retail Media Networks on Clean Room Activations & Measurement.
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
• Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
• Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks
• including On-Platform & Off-Platform retail media strategies.
• Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
• Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
• Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
• Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).
• Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.

Requirements

• 10+ years of digital media experience, with at least 3-5 years in retail media campaign management (agency or client-side).
• Bachelor’s degree in marketing, Advertising, Communications, or related field.
• Proven experience managing substantial media budgets ($2M+ annually).
• Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
• Experience partnering with Retail Media Networks on Clean Room Activations & Measurement
• Experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Criteo Retail Media, and Roundel (Target).
• Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.
• Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
• 3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
• Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).
• Excellent communication, organizational, and presentation skills.