Senior Specialist, Digital Communications

Role Overview

• Execute the social media strategy (organic and paid) from inception to completion, working closely with the Marketing Communications team to ensure flawless execution.
• Publish high-quality content optimized for social media platforms, including Facebook, Instagram, LinkedIn, X, and YouTube.
• Monitor daily engagement across all active social media channels and adhere to Stryker’s guidance on interactions, including complaint handling.
• Manage day-to-day execution of CRM and email marketing strategies to enhance HCP and patient engagement and loyalty, educate through drip campaigns, and drive users to take action through defined conversion points.
• Lead end-to-end email marketing campaigns from conceptualization through execution and analysis.
• Use data-driven insights to inform customer segmentation, personalization, and lifecycle marketing.
• Analyze performance and provide actionable insights and recommendations to achieve business goals.
• Explore, recommend, and implement industry trends, best practices, and automation tools to improve digital marketing efficiency.
• Ensure all work complies with brand guidelines and communication strategy.
• Build strong working relationships across Marketing Communications, Corporate Marketing Operations, and Corporate Communications to drive alignment among key stakeholders.
• Serve as the Endoscopy Division representative for social media and email initiatives.
• Maintain a high level of self-motivation, generate fresh ideas, and stay current on innovative trends, tactics, and strategies.

Requirements

• Bachelor’s degree
• 2+ years of work experience
• 1+ year of experience managing social media channels (Facebook, Instagram, LinkedIn, X, and YouTube), including paid social campaigns and analytics
• Experience developing social media and email content, with a solid understanding of basic digital design and user experience principles
• Preferred 1+ year of hands-on experience with CRM and email marketing platforms (Salesforce, Marketo, Pardot, Mailchimp)
• Experience scheduling, tagging, and reporting content using Hootsuite or similar social media management tools
• Working knowledge of Adobe Creative Cloud
• Strong analytical skills with experience measuring digital marketing performance
• Strong grammar, copywriting, proofreading, and editing skills with attention to detail
• Experience in medical devices, healthcare marketing, or regulated industries.

Tech Stack

• Cloud

Benefits

• bonus eligibility
• benefits