Lead the strategy, execution, and optimization of SEM Shopping, Text, PMAX, and AI Max campaigns across Google and Bing
Analyze large data sets to uncover performance trends and translate findings into actionable strategies
Monitor and forecast campaign spend and performance metrics with precision
Manage budgets, pacing, and KPIs to meet and exceed portfolio goals
Support acquisition and retention efforts through the management and optimization of audience lists
Execute detailed campaign adjustments, including SKU and keyword-level bidding, ad group modifiers, and budget reallocations
Utilize automation tools, bid rules, and scripts to maximize efficiency
Conduct routine account audits to ensure optimal structure, compliance, and performance
Collaborate with search partners and cross-functional teams to drive shared success

Bachelor's degree in Business, Marketing, or related field, or equivalent experience
Minimum 1 years of hands on experience managing high performance SEM campaigns in an e-commerce or performance-based environment
Proficiency in Google Analytics, Acoustic, and Google Ads/Bing Editors

Paid Search Marketing Specialist

Key skills