Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion
Lead co-marketing programs with strategic partners, including webinars, campaigns, and events
Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets
Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets
Build and maintain partner marketing calendars and execution timelines
Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more
Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting
Track and report on partner program performance, including pipeline contribution and engagement metrics
Optimize campaigns based on data and performance insights
Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns
Execute partner-led webinars and events in partnership with internal teams
Support promotion and follow-up for partner programs across email, sales, and community channels
Extend the lifecycle of partner programs through on-demand content and follow-up campaigns
Serve as primary marketing liaison to Partnership team
Align partner initiatives with Product Marketing messaging and GTM positioning
Partner with Customer Marketing to align partner programs with customer lifecycle initiatives
Work closely with the Webinar & Events Manager on scheduling and execution
Collaborate with Sales and Customer Success to support partner-driven expansion opportunities
Track partner marketing performance and partner-sourced pipeline in Salesforce
Analyze program results and recommend optimizations to improve engagement and revenue outcomes
Deliver regular reporting and insights to executive leadership
Ensure accurate campaign tracking and reporting
Requirements
5+ years of experience in Partner Marketing, Field Marketing, or B2B Marketing
Proven track record of driving measurable partner-sourced pipeline and revenue impact
Proven experience running co-marketing programs, webinars, and campaigns that generate measurable pipeline
Strong strategic planning, program management and execution skills
Ability to influence cross-functional stakeholders and align GTM teams
Data-driven mindset with experience in performance tracking
Ability to operate independently and manage multiple initiatives in a fast-paced environment.
Benefits
All locations offer coverage for medical, dental, vision, life insurance, disability insurance, paid parental leave, 401(k) plan, and employee assistance plan.
Washington Applicants Only: U.S. Employees will accrue 15 days of PTO for the first year of completed employment and eligible to receive up to 12 holidays annually.