Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels
Build and manage multi-channel email programs that move prospects through the funnel
Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects
Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting
Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts
Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR
Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity

6–7 years of marketing experience
Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment
Deep fluency in B2B buying cycles
Expert-level proficiency in HubSpot (or similar marketing automation platforms)
Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels
Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar
Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs)

Senior Growth Marketing Manager, B2B

Key skills