Own and evolve a holistic member engagement strategy that drives acquisition, retention, and improved health outcomes across apree health offerings.
Build targeted, outcomes-focused engagement strategies using clinical risk data, social determinants of health, plan status, and demographics.
Set clear, measurable member engagement goals and take ownership of delivering results through targeted, data driven engagement strategies.
Design and launch multi-channel engagement campaigns across digital and offline channels (e.g., app and SMS, email, direct mail, events, webinars, outreach calls, and social media).
Develop and execute B2C social media strategies to drive engagement, brand awareness and acquisition.
Partner cross-functionally with Product, Clinical Operations, Customer Success, Sales, Analytics, Finance, and Customer Experience to implement engagement programs quickly and effectively.
Work closely with designers and creative partners to bring ideas to life—writing content and briefs, reviewing concepts, launching campaigns, and analyzing results.
Measure performance, test and learn, and use data to continuously refine strategy and improve member engagement.
Clearly communicate insights, results, and recommendations to internal teams and client partners.

5+ years of experience in engagement, growth, lifecycle, or marketing strategy, ideally in healthcare, health tech, or another regulated, consumer-facing industry.
Strong analytical mindset with experience using data to define audiences, inform strategy, and optimize performance.
Working knowledge of healthcare concepts such as value-based care, patient engagement, behavior change, clinical risk stratification, and digital health.
Experience with multi-channel and lifecycle marketing, including marketing automation platforms (SFMC, Braze or similar).
Experience developing and managing B2C social media strategies with demonstrated success in driving engagement, growth, and conversions.
Comfortable managing multiple initiatives in a fast-moving, ambiguous environment.
Excellent communicator with strong writing, editing, and storytelling skills.
Self-starter who takes ownership, moves quickly, and delivers results with minimal oversight.
Collaborative leader who can flex between leading initiatives and supporting teammates as needed.

Member Engagement Consultant

Key skills