Drive innovation and apply data science and statistical analysis in a variety of areas to enhance every aspect of advertising serving, including inventory forecasting, ad experience, ad pacing, pricing, targeting, advertising creation and enhancement, and efficient ad delivery
Translate business questions into data science framework; develop data analysis and data models for complex ad challenges with fast turnaround
Develop rigorous evaluation pipelines for generative AI technologies, including visual generations (image, video) and/or LLM-based agentic generations
Define and evaluate key metrics in various product areas
Partner closely with generative AI specialists to support the creation of datasets for generative AI modeling applications
Develop Standard Operating Procedures for human-driven evaluations or labeling
Deliver data insights and provide data-driven recommendations to cross-team stakeholders
Design and analyze A/B tests for machine learning algorithm iterations
Establish strong partnership with stakeholders, including product managers, engineers and program managers, in a collaborative environment
Mentor team members and support their technical growth

Bachelor's in computer science, statistics or equivalent experience
At least 7 years of relevant industry experience in data science at leading internet or creative technology companies
Experience in the advertising domain is a strong bonus
Experience creating ML datasets and rigorous dataset labeling or evaluation processes for models
Strong interest to learn about generative mixed media, generative video, and diffusion-based technology
Solid knowledge of data science and statistics
Strong communication skills and business acumen
Proficient in SQL, Python, Java, or R
Familiar with Tableau, and/or other visualization tools
Experience designing and building machine learning models
Passionate about understanding the ad business, applying data science to relevant business scenarios, and seeking innovation opportunities to enhance business effectiveness
Interested in supporting rapid prototyping, generative AI, and creative technologies, including applications to advertisement creation and enhancement
Experienced building data-driven services and applications for production
A proven track record of thriving in a fast-paced, data-driven, and collaborative work environment is required.

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Lead Data Scientist, Ad Research

Key skills