Marketing Automation Specialist, Pardot

Role Overview

• Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading.
• Build and maintain landing pages, forms, and email templates.
• Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs.
• Optimize scoring models to improve marketing-to-sales conversion.
• Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics.
• Manage subscriber data, data extensions, and segmentation strategies.
• Monitor campaign performance and deliverability; recommend optimizations.
• Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA)
• Establish deliverability best practices, compliance standards, and governance frameworks for email.
• Serve as platform owner responsible for release management, optimization, and roadmap planning.
• Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation.
• Implement workflows and automation using Flows (in partnership with Salesforce developers).
• Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow.
• Perform data hygiene, deduplication, and ongoing CRM optimization.
• Develop documentation, training materials, and conduct end-user training.
• Ensure platform governance, data integrity, and adherence to best practices.
• Manage campaign calendars, tracking, A/B testing, and analytics dashboards.
• Work with internal and external stakeholders to support integrations, third-party tools, and API connections.

Requirements

• Bachelor's Degree in Business, Finance, Marketing, Computer Science, Engineering or related technical field, or equivalent practical experience.
• 3–7 years of hands-on experience with Pardot/Account Engagement and Sales Cloud required.
• Strong understanding of marketing automation, CRM workflows, and lead lifecycle strategies.
• Experience with Cvent and/or other event/webinar tools.
• Strong attention to detail and ability to prioritize duties and multi-task in a fast-paced environment.
• Collaborative team player, yet comfortable working with little direction.
• Strong problem-solving skills and ability to work cross-functionally with technical and non-technical teams.
• Excellent communication skills: versatile oral and written skills are required for contact with business users and management.
• Experience with data management, segmentation, reporting, and analytics.
• Certifications preferred:
• Salesforce Marketing Cloud Email Specialist / Consultant
• Pardot Specialist / Consultant
• Salesforce Administrator or Sales Cloud Consultant

Tech Stack

• Cloud

Benefits

• Unlimited PTO
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program