Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
Translate campaign plans and briefs into clear CRM requirements and customer journeys.
Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.

Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
Confidence translating marketing briefs into structured customer journeys and clear requirements.
A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
Experience collaborating with creative, data and operational teams to deliver high-quality communications.
A solid understanding of compliance, consent and contact strategy within CRM.

CRM Campaign Manager

Key skills