Deliver insights and recommendations related to the marketing of AAA Life’s various products.
Partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations.
Design, build, and automate user-friendly Power BI dashboards and management reports for stakeholders across all business functions, including Sales, Marketing, Product, Technology, and Operations.
Ensure reporting enables data-driven decision-making at both tactical and strategic levels.
Deliver actionable insights that improve business performance at both the campaign and enterprise level.
Translate complex analyses into clear strategic recommendations that drive measurable improvements in sales, profitability, operational efficiency, and competitive positioning.
Track marketing initiatives and produce comprehensive 360-degree campaign performance analyses.
Validate results against forecasts and business plans, identify performance gaps and root causes, and recommend data-driven optimizations to improve outcomes.
Perform in-depth analyses to identify key business risks and opportunities.
Provide clear recommendations to senior leadership to enhance overall profitability and strengthen operational effectiveness.

Bachelor’s degree in Statistics, Mathematics, Economics, Data Science, Business Analytics, or related field
5+ years of experience in business analytics
Proficiency in SQL, Python or R, and visualization tools such as Power BI.
Proficiency in cloud platforms (AWS, Azure, Google Cloud)
Understanding Machine Learning frameworks
Proficiency in version control systems (Git)
Possess strong analytical and problem-solving skills.
Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences.
Able to present findings persuasively.
Can maintain perspective between the big picture and the tactical details.
Remains aligned with the organization’s strategic plan
Capable of maintaining solid working relationships with other people.
Works well as part of a team
Stellar attention to detail, including maintaining accuracy and consistency across a suite of analytics assets, keeping documentation up to date, and proactively identifying and addressing any quality concerns.
Self-starter with the ability to identify priorities and focus on items with high business impact.

Business Intelligence Analyst III, Marketing Analytics

Key skills