Translate national strategy into actionable plans across assigned markets and territories
Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers.
Drive new account acquisition, with a focus on independent and small-chain convenience retailers.
Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings.
Monitor performance against targets and implement corrective action plans as needed.
Lead, coach, and develop Territory Sales Managers focused on new market penetration.
Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution.
Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning.
Oversee successful development of key markets.
Collaborate with Marketing on activations, sampling, and retail support initiatives.

12+ years of CPG sales experience, with significant experience in convenience retail.
7+ years of field sales leadership experience.
Deep understanding of DSD systems and distributor management.
Proven track record of opening new markets and driving distribution gains.
Strong ability to coach field sellers and influence distributor partners.
Entrepreneurial mindset with a bias for action.
Highly organized, KPI-driven, and comfortable in a high-growth environment.

Director of Sales

Key skills