Senior Director, Strategy – Americas

Role Overview

• Lead the evolution of the Americas strategy in alignment with Global Strategy, adapting enterprise priorities to regional market dynamics, consumer and customer insights, and channel needs.
• Operate with a portfolio-level vantage point across the Americas, viewing the region holistically and understanding how strategies within one commercial vertical or function create downstream impacts across other functions, channels, and commercial verticals.
• Ensure strategies are developed with full enterprise consideration—balancing growth, operational feasibility, financial impact, and cross-functional implications.
• Act as a strategic thought partner to Americas leadership, providing insight-driven recommendations to support growth, profitability, and sustainable competitive advantage.
• Ensure clear, strategic narratives and priorities are communicated consistently across the region.
• Own and oversee strategy execution across the Americas, ensuring plans are translated into actionable initiatives with clear owners, milestones, and success metrics.
• Partner closely with the Chief of Staff to align strategy with operating rhythms, governance, and leadership forums.
• Monitor progress against strategic priorities, proactively identifying risks, gaps, and opportunities, and driving course-correction as needed.
• Work in close collaboration with Commercial, Merchandising, Marketing, Supply Chain, Finance, and Operations leaders to ensure integrated execution across all channels.
• Ensure strategic initiatives are aligned with financial plans, resource allocation, and capacity.
• Serve as a connector between Global Strategy teams and Americas stakeholders, ensuring alignment, feedback loops, and shared accountability.
• Lead and develop a small, high-performing regional strategy team, setting clear expectations and fostering strong analytical and executional capabilities.
• Create a culture of rigor, curiosity, and accountability within the team.
• Leverage data, consumer insights, and market intelligence to inform strategic decisions.
• Frame complex issues clearly for senior leaders, providing structured analysis and actionable recommendations.

Requirements

• 12+ years of experience in strategy, management consulting, corporate strategy, or related roles within retail, consumer goods, or adjacent industries.
• Strong understanding of retail, with experience across Direct Retail, eCommerce, and Wholesale business models.
• Proven track record of translating strategy into execution and driving results in complex, matrixed organizations.
• Experience partnering closely with senior leadership and influencing without direct authority.
• Demonstrated people leadership experience, including building and leading small, high-impact teams.

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources
• We offer teammates across the country programs to promote physical activity and overall well-being