Own creator onboarding and activation, reducing time-to-first-earning and improving activation rates
Optimise fan discovery and conversion funnels to increase fan activation and spend
Increase monetisation through ARPU optimisation, spend depth, tipping, and messaging revenue
Design and improve referral systems and viral loops across creators and fans
Reduce churn through engagement mechanics and retention experiments
Establish high-velocity experimentation infrastructure with clear metrics and feedback loops
Build and scale a Growth team across PM, Engineering, and Data to 10 A-players
Implement strong operating rhythms including weekly experiment reviews and growth OKRs

A proven product-led growth operator who has built end-to-end growth systems, not just optimised channels
Deep understanding of activation funnels, retention curves, monetisation mechanics, and viral coefficients
Strong analytical depth, comfortable defining metrics, interpreting experiments, and spotting signal in data
Fluent in product analytics tools such as Amplitude or Mixpanel
Experienced leading cross-functional growth teams across PM, Engineering, and Data
Comfortable hiring senior ICs and holding a high performance bar
Strong partner to Product, Engineering, Marketing, and Data with low ego and high ownership
Ideally experienced in two-sided marketplaces, creator platforms, PLG SaaS, or consumer tech

Head of Growth

Key skills