Senior Manager, Web Strategy

Role Overview

• Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.
• Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
• Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
• Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
• Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.
• Provide expertise and perspective on our tech stack and lead out on implementations or replatforms.

Requirements

• 5+ years leading integrated web strategy and complex programs (B2B preferred)
• Proven ability to influence and drive cross-functional initiatives
• Experience managing and mentoring web and UX teams
• Strong analytical skills with hands-on experience in CMS, testing tools, and analytics platforms
• Working knowledge of web technologies (HTML/CSS/JS), SEO fundamentals, and site architecture
• Comfort operating in a fast-paced, high-growth environment

Benefits

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace