Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.
Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.
Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance.
Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.
Provide expertise and perspective on our tech stack and lead out on implementations or replatforms.
Requirements
5+ years leading integrated web strategy and complex programs (B2B preferred)
Proven ability to influence and drive cross-functional initiatives
Experience managing and mentoring web and UX teams
Strong analytical skills with hands-on experience in CMS, testing tools, and analytics platforms
Working knowledge of web technologies (HTML/CSS/JS), SEO fundamentals, and site architecture
Comfort operating in a fast-paced, high-growth environment
Benefits
Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life