Apply modern consumer product frameworks (activation, retention, engagement loops, funnel optimization, A/B testing) to improve patient adoption and long-term engagement
Design experiences that feel intuitive, emotionally resonant, and behaviorally intelligent — comparable to best-in-class consumer apps
Define and optimize the patient journey across onboarding, education, care navigation, follow-up, and long-term engagement
Own key engagement metrics including activation rates, retention, feature adoption, NPS, and patient satisfaction
Drive experimentation and iterative learning using data-driven hypotheses
Serve as a bridge between clinical excellence and consumer usability — ensuring experiences are both evidence-based and frictionless
Collaborate with clinical stakeholders to translate care models into simple, engaging digital interactions
Own and manage a diverse product roadmap aligned to company strategy and patient value
Collaborate cross-functionally with Research, Design, Engineering, Clinical, Operations, Sales, and Marketing to gather requirements and prioritize initiatives
Write clear, actionable product requirements and user stories
Develop KPIs and measurement frameworks tied to business impact and patient outcomes
Requirements
5+ years of Product Management experience
Demonstrated experience building consumer-facing digital products (B2C or high-engagement platforms)
Strong understanding of consumer growth and engagement principles (activation funnels, retention curves, cohort analysis, experimentation)
Proven ability to ship intuitive, user-centered experiences that drive measurable adoption and engagement
Experience working with UX/design teams to create elegant, frictionless digital journeys
Strong analytical skills with comfort using data to inform prioritization and experimentation
Excellent collaboration and communication skills
Ability to thrive in a high-growth, fast-paced startup environment
Clear understanding of HIPAA and healthcare regulatory constraints (or ability to rapidly learn)
Benefits
Competitive Salary & Equity: We offer competitive pay based on experience and the value you bring to the team.
Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company.
Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.
Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.
Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance.
Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.
Professional Development: We encourage continuous learning and growth with access to training, workshops, and Professional Development stipend for further education.
Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family.
Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.