Sales Training Manager

Role Overview

• Design and deliver comprehensive sales training programs for franchisees, sales estimators, and field representatives.
• Build scalable onboarding programs for new franchisees and their sales teams.
• Develop training materials, playbooks, and digital learning content (presentations, videos, role-play scenarios, e-learning modules).
• Lead live training sessions (in-person and virtual) to reinforce best practices in consultative selling, lead conversion, and customer relationship management.
• Standardize sales processes across the franchise network to ensure consistency in performance and brand representation.
• Partner with marketing to align lead generation and sales conversion strategies.
• Support the adoption and effective use of CRM and sales technology platforms.
• Identify sales tools, scripts, and resources needed to drive franchisee success.
• Develop KPIs and benchmarks to track training effectiveness and sales performance.
• Work with franchisees to diagnose performance gaps and implement targeted coaching.
• Conduct field visits and ride-alongs to evaluate real-world execution and provide feedback.
• Report on sales training outcomes, ROI, and system-wide performance improvements.
• Serve as a trusted advisor to franchise owners on sales growth strategies.
• Collaborate with Operations, Marketing, and Vendor Relations teams to ensure alignment with system goals.
• Lead regional and national training events, conferences, and workshops.
• Continuously research industry best practices and update training programs accordingly.

Requirements

• 4+ years of sales or sales training experience, in franchising, home services, or construction.
• Demonstrated success in building and executing sales training programs that drive measurable growth.
• Strong knowledge of consultative/solution selling and residential sales processes.
• Experience with CRM platforms and sales enablement tools.
• Exceptional communication, facilitation, and public speaking skills.
• Ability to travel approximately 25% to support franchise locations nationwide.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
• Professional development opportunities