Own the end-to-end pre-login experience across corporate websites, from information architecture and UX to content presentation and conversion paths.
Serve as the business and strategic owner of the WordPress instance, including platform roadmap, governance, and prioritization.
Define and enforce standards for WordPress templates, components, plugins, content models, and page creation to ensure consistency and quality.
Oversee site structure, navigation, taxonomy, and content workflows
Define and execute the website strategy and roadmap aligned to brand, audience needs, and commercial priorities.
Own KPIs for web performance, including engagement, conversion rates, lead quality, and pipeline contribution.
Provide stakeholders with insights into user behavior and performance as well as optimization plans.
Provide strategic oversight and performance accountability for paid media programs.
Own paid media KPIs, budget oversight, and ROI measurement
Establish cross functional operating models, workflows, and governance to balance speed, quality, and risk management.

8–10+ years of experience in web, digital experience, or digital marketing roles
Strong background in pre-login website strategy and UX
Experience managing agencies, developers, and vendors supporting WordPress development and maintenance
Experience overseeing paid media performance with accountability for KPIs and ROI
Strong analytical, communication, and stakeholder management skills
Comfort operating as both a strategic leader and an operational owner
Experience with performance optimization, SEO best practices, and knowledgeable about the impact of LLMs on web and search strategies

Director of Digital Experience – Web

Key skills