Brand Marketing Lead

Role Overview

• Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape
• Clarify and own our category narrative and value proposition for enterprise legal buyers
• Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it
• Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels
• Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging
• Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities
• Proactively monitor and outperform competitors in brand presence, thought leadership, and executive visibility
• Own the company’s core messaging framework, brand voice, and tone
• Ensure consistency and amplification across website, campaigns, sales enablement, PR, events, partnerships, and thought leadership
• Elevate executive and company storytelling across media, industry forums, customer communications, and strategic announcements
• Build a strong executive platform that increases credibility, visibility, and industry influence
• Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation
• Oversee website evolution and all major brand touchpoints as strategic demand drivers
• Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand “fame” in the market
• Partner with Growth and Product Marketing to ensure brand drives pipeline, conversion, and revenue impact
• Build brand programs that increase awareness, trust, and preference among legal decision-makers
• Develop integrated campaigns that extend beyond performance marketing to increase long-term brand equity
• Establish brand measurement frameworks (awareness, perception, preference, share of voice, sentiment, authority metrics, etc.)
• Define clear KPIs for brand visibility, narrative ownership, and category leadership
• Build systems to track brand lift and competitive narrative positioning in a fast-moving AI landscape
• Manage creative agencies, PR partners, and freelancers to amplify brand reach and authority
• Build the brand function from the ground up, including scalable systems and processes
• Hire and mentor brand and creative talent over time
• Support with other responsibilities and strategic projects as required

Requirements

• 8–12+ years of experience in brand marketing, ideally within B2B SaaS
• Experience in high-growth or venture-backed environments (Series B–D preferred)
• Proven ability to define and evolve brand positioning in a competitive category
• Strong storytelling instincts with the ability to simplify complex technology
• Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus
• Strategic thinker who is also execution-oriented
• Data-informed approach to brand building
• Excellent cross-functional collaboration skills

Benefits

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
• Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee