Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.).
Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources.
Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives.
Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy
Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research.
Analyze campaign performance and identify learnings across performance activity
Translate research findings into sharp problem statements, single-minded propositions, and communication objectives.
Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics.
Help ensure consistency and connection across channels and touchpoints
Collaborate with media, strategy, and creative teams throughout the campaign lifecycle

Minimum of 2 years years’ experience in communications planning, media planning, buying, performance marketing, or analytics
Strong interest in comms strategy and integrated media thinking
Proficiency with syndicated research tools (GWI, MRI-Simmons, YouGov, Nielsen, Comscore, MediaRadar, etc.).
High level of comfort working with large datasets and drawing defensible conclusions, and curiosity about what the data means.
Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
A creative mindset with an appreciation for how ideas come to life in media
Clear communication skills and attention to detail; ability to craft compelling narratives from research findings.

Strategic Analyst

Key skills