Build and refine CooperVision’s ECP segmentation model using prescribing behavior, category mix, opportunity potential, and competitive share data.
Develop opportunity scoring and prioritized target lists for all sales roles; update regularly based on performance and market dynamics.
Establish segment-based call-frequency targets to guide territory-level execution.
Lead territory alignment, ensuring balanced workload, opportunity distribution, and geographic efficiency.
Serve as business owner for Salesforce CRM, ensuring workflows support segmentation, targeting, call planning, and opportunity tracking.
Provide dashboards and analysis on coverage, penetration, competitive conversions, and new fitter performance.
Partners directly with Sales Management, Marketing, Professional Affairs, Operations and HR partners to ensure the sales development strategies support and drive business goals and objectives.

10+ years in Sales Operations, Commercial Effectiveness, Sales Strategy, or related functions.
Experience in medical device, eye care, pharmaceutical, or healthcare sales environments.
Strong expertise in salesforce productivity, segmentation, targeting, and territory optimization.
Advanced analytical and CRM skills (Salesforce, Tableau/Power BI).
Strong project management skills
Excellent verbal and written communication skills.
Ability to lead change and influence senior leadership.
Knowledge of ECP dynamics, contact lens fitting patterns, and competitive category drivers preferred.
Strong management competencies including developmental coaching, performance management and talent acquisition.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Senior Director, SalesForce Effectiveness

Key skills